UX Design – Understanding the User and Business

UX Design – Understanding the User and Business
UX Design – Understanding the User and Business
English | MP4 | AVC 1920×1080 | AAC 48KHz 2ch | 3h 10m | 726 MB

Expand your knowledge domain on User Experience Design with Business Concepts

User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience.

You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.

What You Will Learn

  • Get familiar with the important concepts such as Key Performance Indicators, Experience Gaps, and more.
  • Understand Business and User needs and how to Define a Problem effectively.
  • Delve into learning about User Hypotheses, how to write a User Point of View, and Iterate Insights.
  • Discover UX scenarios, define, build, and write a UX scenario all by yourself
  • Understand the UX Journey, and build a storyboard template and sketches.
Table of Contents

01 The Course Overview
02 Business Needs
03 KPI’s - Key Performance Indicators
04 Persona User Needs and Business Needs
05 Experience Gap
06 Users and Business and Problem
07 Write a Problem Statement
08 Iterating the Problem Statement
09 Define a Business Timeline
10 Define User Problemss
11 Write a User Hypothesis
12 Iterate Our User Hypothesis
13 Define User Goals
14 Iterate Surprising Insights
15 Define Business Requirements
16 Build a Business Requirement Matrix
17 Write a Business Story
18 Identify Technology and Interactions
19 Share Requirements and User Stories
20 UX and Interaction Through a User Journey
21 Build a User Journey Template
22 Establish Questions and Interactions along the User Journey
23 Build out User Steps in the Business Funnel
24 User and Business Funnel Opportunities
25 Iterate and Share Your User Journey