Advanced Google Analytics

Advanced Google Analytics
Advanced Google Analytics
English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1h 15m | 198 MB

Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.

Topics include:

  • Tracking users with User-ID
  • Adding new views
  • Creating and managing filters
  • Event flow reporting
  • Measuring events
  • Working with advanced features
  • Creating and applying segments
Table of Contents

1 Gain a better understanding of your data
2 How data collection works
3 How new vs. returning users work
4 Tracking users with User-ID
5 About views
6 Create a measurement plan
7 Adding a new view
8 View settings
9 View panel
10 View filters
11 Creating and managing filters
12 Filter ordering
13 Regular expressions (regex)
14 Create common predefined filters
15 Create common exclude filters
16 Create common include filters
17 Create common case filters
18 Create common search and replace filters
19 Filter limitations
20 Anatomy of events
21 Events flow reporting
22 Measuring events
23 Events vs. goals
24 Site Search overview
25 Site Search setup
26 Create custom dimensions
27 Calculated metrics
28 Custom channel groupings
29 Custom content grouping
30 Weighted sort
31 Google Analytics debugger plugin
32 Overview
33 Explore and apply segments
34 Create segments
35 Apply multiple segments
36 Analytics solutions gallery
37 Next Steps